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The Hype Machine by Sinan Aral is a book filled with insights into the inner workings of our modern social networks and the social media platforms behind them. Here are a few key points:

Source: Wikimedia Commons

1. Clusters of Homophily

The connections we make on social media can be visualized as a social graph, like the one you see above; the dots represent users and the lines represent ties between each user. The friends you make on social media are usually those who are similar to you in some way; perhaps you live in the same community, go to the same school, share similar interests, professions…

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